Here’s Why and How Credit Unions Should Integrate Identity Protection Into Their Offerings:

01

Member Trust and Assurance:

Why it matters: Members trust their credit unions to prioritize their financial well-being.

How to achieve it: Credit unions can cultivate trust and demonstrate their dedication to member security by widening their protective measures beyond just financial transactions. Reusable credentials eliminate the need for repetitive identity verification, ensuring a smooth and efficient member journey.

02

Evolving Member Expectations:

Why it matters: Consumer expectations rapidly change, demanding comprehensive security measures.

How to achieve it: Credit unions can stay ahead of these expectations by providing robust identity protection that meets current needs and gains a competitive edge in the market.

03

Addressing the Privacy Paradox:

Why it matters: The privacy paradox—where individuals express concern about privacy but still engage in risky online behaviors—underscores the need for proactive protection.

How to achieve it: Credit unions can address this paradox by offering educational resources alongside identity protection, empowering members to make informed decisions about their digital security.

04

Mitigating Digital Fraud:

Why it matters: The complicated landscape of digital fraud creates constant threats to personal information.

How to achieve it: Credit unions can protect members against various types of fraud by providing them with comprehensive tools and resources that identify, treat, and prevent cyber threats.

05

Enhancing Member Loyalty:

Why it matters: Members who feel secure and supported will stay loyal to their credit unions.

How to achieve it: By offering identity protection, credit unions enhance member loyalty and create a valuable point of differentiation in a crowded financial services landscape.

06

Streamlining Security Solutions:

Why it matters: The complexity of adopting multiple security solutions can overwhelm members.

How to achieve it: Credit unions simplify members’ lives by consolidating various digital protection measures into a user-friendly offering, ensuring ease of use and effectiveness.

07

Diversifying Revenue Streams:

Why it matters: Identity protection can serve as a valuable revenue stream for credit unions.

How to achieve it: By strategically integrating identity protection into their service lineup, credit unions not only enhance security but also unlock new opportunities for revenue generation.